Quick Overview
- Status: The American Coin Co. website (formerly Red Rock Secured) appears to be offline and services are not available.
- Location: Head office listed in Spokane, Washington.
- Recommendation: Consider reputable gold IRA alternatives while the site is unavailable — see our current top picks for 2025.
- Top pick: Augusta Precious Metals — A+ BBB rating, hundreds of 5‑star reviews, and lifetime account support.
The Best Gold IRA Companies in 2025
Before we dive into the full review, note that American Coin Co. isn’t currently operational. If you’re comparing trusted providers, start with our curated list of leading gold IRA companies for 2025.
The #1 pick is Augusta Precious Metals thanks to its A+ Better Business Bureau rating, hundreds of 5‑star customer reviews, clear pricing, and lifetime support. You can read my detailed take on Augusta or head to its official site to learn more.
Expert Review
Gold and silver have long been regarded as safe-haven assets. In periods of market stress, these time-tested stores of value can help protect purchasing power and smooth the path to retirement. When it’s time to rebalance or liquidate, holding physical precious metals can provide welcome stability.
With over two decades of investing behind me, I often recommend a precious metals IRA as part of a diversified retirement strategy. The trick is choosing a provider that’s transparent, service-led, and aligned with your goals.
Below, I cover what American Coin Co. offered when it was trading, so you can compare its approach to other providers and decide what best fits your needs.
American Coin Co.: Company Overview
American Coin Co., previously known as Red Rock Secured, rebranded and operated out of Spokane, WA. The firm assisted investors with setting up self-directed IRAs and arranging delivery of IRS-approved metals to secure depositories across the United States. It also supported IRA and 401(k) rollovers into gold and silver.
The site featured investor education, complimentary consults, market news, and real-time price charts. This focus on guidance put client education front and centre.
In my dealings, American Coin Co. made good on that promise with current resources and ongoing professional support, delivering an experience that, at the time, compared favourably with many rivals.
What Helped American Coin Co. Stand Out
Although its online catalogue of IRA-eligible products was relatively small, the company leaned into service quality. Here’s how that translated for investors.
IRA-Eligible Coins
One limitation was the narrow range of IRS-approved options. While quality wasn’t the issue, the menu was concise and included:
- Red Lion Gold Coin
- Red Lion Silver Coin
- 90% Silver U.S. Coin (Junk Silver)
- Gold American Buffalo
- Silver Red-Tailed Hawk
- American Palladium Eagle
- American Eagle Platinum
- Silver American Eagle
- Gold American Eagle
- Red-Tailed Hawk
- Silver Sovereign
- Precious Metals IRA
Despite limited selection, the IRA support was strong. From a free initial consult to practical guidance on account setup, I found the team proactive and helpful.
Importantly, support continued beyond onboarding with a streamlined purchase process and lifetime account assistance for eligible customers.
Educational Resources
American Coin Co. placed a premium on investor education. Here’s what was on offer:
- Metal News and Blog: Whether you’re new or experienced, staying across market developments sharpens decision-making. The blog covered precious metals fundamentals, expert commentary, macro events, and timely updates.
- Free Guide: A complimentary starter guide that explained how to begin investing with American Coin Co., outlining the process and key considerations.
- Real-Time Precious Metals Price Charts: Live and historical pricing for gold, silver, platinum, and palladium helped investors track trends and choose entry points, even where specific metals weren’t offered.
Depository Services
While the website didn’t list specific storage partners, a representative advised that clients could choose from top-tier U.S. depositories for custody of metals.
Orders were reportedly covered by insurance via Lloyd’s of London up to US$1 billion — a reassuring safeguard for transit and storage.
Price Protection
One standout feature was a seven‑day price protection policy for approved accounts. In my case, a short‑term market dip after purchase triggered a make‑good: the company shipped additional metal to bridge the value gap.
This policy offered peace of mind against near‑term volatility, though eligibility criteria applied and should be confirmed before purchase.
100% Free Insured Shipping
For those opting for delivery, metals could be shipped to your nominated address for storage at an IRS‑approved location. Shipping was advertised as free and fully insured.
My own delivery was straightforward, with no postage costs and end‑to‑end tracking.
Transferable Buyback
The company maintained a buyback service, offering to repurchase metals originally sold to you at the prevailing market price when you were ready to sell.
How to Invest with American Coin Co.
Online ordering wasn’t supported. Even so, the tax‑advantaged precious metals IRA process was simple and guided throughout in three steps:
Step 1: Open a Self‑Directed IRA
The team outlined how to establish an account via a reputable custodian, answered my questions, and helped lodge the application aligned to my goals.
Step 2: Fund Your Account
Funding could be via rollover/transfer from an existing retirement account or a cash contribution. I opted for a rollover, which the team facilitated end to end.
Step 3: Choose Metals and Arrange Storage
After funds cleared, my account manager helped select IRA‑eligible products and coordinated secure transport to my chosen IRS‑approved depository.
American Coin Co. Fees
Pricing transparency was a weak spot. The site stated there were no management fees and shipping was free.
It also suggested that 90% of customers qualified for free lifetime services, with no hidden costs when opening and funding an IRA through a recognised custodian.
Encouraging as that sounds, the lack of explicit fee schedules made comparisons with other providers harder than it should be.
Pros and Cons
Pros
- Seven‑day price protection after purchase (approved accounts).
- No account management fees advertised.
- No custodial costs for eligible accounts.
- Secure depository storage or delivery for personal storage at an IRS‑approved location.
- No out‑of‑pocket setup costs when funding an account.
- Robust education hub with news, guides, and live price charts.
Cons
- No clear pricing schedule published.
- Limited information online about specific depository partners.
- No online checkout — phone assistance required.
- No consumer reviews on major platforms (BBB, BCA, Trustpilot) at time of writing.
The Verdict
American Coin Co. distinguished itself with hands‑on IRA support, education, and client‑friendly policies like short‑term price protection. On service alone, it was a contender for investors wanting to add metals to a retirement portfolio.
However, the absence of transparent fees and limited third‑party validation through public reviews left question marks. Given the site is now unavailable, it’s sensible to contact support (if possible) for clarity or consider well‑reviewed alternatives.
If you prefer a proven track record, start with my guide to the best precious metals companies for options with clear pricing and strong customer feedback.