Diversification sits at the heart of retirement planning. While traditional Individual Retirement Accounts (IRAs) are commonly invested in shares, bonds and managed funds, more Australians and Americans are exploring Gold IRAs as a hedge against inflation and broader economic uncertainty. This guide unpacks how Gold IRAs work, their benefits and risks, and the key statistics shaping this market.
What is a Gold IRA?
A Gold IRA is a specialised self-directed Individual Retirement Account that permits holding physical precious metals—gold, silver, platinum and palladium—inside a retirement portfolio. Unlike standard IRAs that focus on paper assets, Gold IRAs allow the inclusion of tangible bullion or certain coins, providing an additional path to diversify.
Key features of Gold IRAs
- Self-directed control: Investors choose eligible metals and work with approved providers.
- Physical holdings: Ownership of bullion or coins rather than paper proxies.
- Custodial oversight: A qualified custodian administers the account and ensures compliance with IRS rules.
Gold IRA statistics and insights
Gold IRAs have expanded alongside shifting macroeconomic conditions and investor sentiment. The figures below provide context on demand, supply, institutional activity, investment vehicles and pricing trends relevant to precious metals and Gold IRAs.
Global gold demand and supply
Understanding broader gold market flows helps frame Gold IRA activity.
- Global demand: In Q3 2024, global gold demand hit a record, rising 5% year on year to 1,313 tonnes. Investment demand led the surge, with total value exceeding US$100 billion in a single quarter for the first time. [1]
- Demand by sector: In 2023, jewellery represented about 48.7% of demand (roughly 2,168 tonnes). Investment demand—bars, coins and ETFs—made up a large share of the remainder. [1]
- Supply sources: Total supply combines mine production, recycling and producer hedging. Mine output has dominated in recent years, with recycling contributing a meaningful minority. [1]
Central bank activity
Central banks are influential participants in the gold market, shaping demand and sentiment.
- Record buying: In 2022, central banks added 1,082 tonnes to reserves—more than double the prior decade’s annual average. Momentum persisted in 2023 with net purchases of 1,037 tonnes, the second consecutive year of strong buying.
- Strategic diversification: Countries including China were prominent buyers in 2023, contributing significantly to the 1,037 tonnes accumulated that year.
Gold investment vehicles
Investors can access gold through several channels, each with distinct traits.
- Exchange-traded funds (ETFs): Global gold ETFs saw outflows of 114 tonnes in Q1 2024, reducing holdings 4% to 3,113 tonnes. Despite this, AUM rose 4% to US$222 billion as prices climbed 8% during the quarter.
- Gold mining shares: Investing in miners offers leverage to gold prices and higher liquidity than physical metal, but adds company and operational risks.
Gold IRA industry growth
Interest in allocating a portion of retirement savings to precious metals has accelerated over the last decade. Notable highlights include:
- More providers: In 2014, fewer than 10 firms actively promoted Gold IRAs. By 2024, the number exceeded 100, signalling a broadening marketplace. [2]
- Minimums: Many providers set minimum investments around US$20,000, while some—such as Augusta Precious Metals—require US$100,000, reflecting a focus on higher-net-worth clients. [2]
- Average allocations: In 2023 and early 2024, reported average orders at several best gold ira companies ranged from US$35,000 to US$100,000. [2]
Gold pricing trends
Gold prices move with macro indicators, geopolitics and investor sentiment.
- Long-run returns: From January 1971 to March 2024, gold delivered an average annual return of 7.98%. In 2023, the average annual return was 13.1%. [1]
- Recent highs: By October 2024, spot gold reached a record US$2,753.38 per troy ounce, up 12.7% year to date. [1]
- Versus equities: In 2024, gold prices rose about 30%, outpacing the S&P 500’s performance that year.
Investor demographics and behaviours
Who is investing in Gold IRAs—and why—helps explain demand patterns.
- Participation: A 2020 survey indicated nearly 10% of Americans invest in gold via retirement accounts, underscoring sustained interest in precious metals. [3]
- Motivations: Common drivers include diversification, inflation protection and preserving wealth through volatile cycles.
- Ownership rates: Approximately 10.8% of Americans own gold, with interest trending higher. [1]
Risks and considerations
Gold IRAs bring distinct costs and complexities alongside potential benefits. Key points include:
- Higher fees: Costs are typically greater than standard IRAs due to purchasing, storage and administration of physical metal. [6]
- Setup and maintenance: Many providers charge setup fees of US$50–US$100, with annual maintenance fees that can exceed US$300.
- Liquidity: Physical metal can be slower and more involved to sell than shares, bonds, managed funds or ETFs. [6]
- Price volatility: While gold can hold value over the long term, short-term price swings can materially affect account values. [6]
- Compliance: Strict IRS rules apply to storage, eligibility and purity. Non-compliance may lead to penalties. [6]
Investors should also be alert to potential scams in the Gold IRA space. Some unscrupulous operators target vulnerable groups, including older investors, and may aggressively promote rollovers because that’s where many people keep the bulk of their investable assets. [5]
Thorough due diligence and professional financial advice are prudent before opening or funding a Gold IRA.
General IRA statistics
- Total IRA assets: In Q1 2024, Americans held about US$14.3 trillion in IRAs. [7]
- Average IRA balance: In 2024, the average IRA balance was US$127,745. [7]
- Median IRA balance: In 2020, the median balance for IRA or Keogh accounts was US$30,820. [8]
- IRA ownership (working age): In 2020, around 18% of those aged 15–64 had an IRA or Keogh account. [8]
- Total U.S. retirement assets: As at 31 December 2022, US$37.8 trillion sat in U.S. retirement plans and accounts, including US$11.5 trillion in IRAs. [9]
- Retirement account ownership: In 2022, over half of U.S. households held retirement accounts, and nearly 40% owned defined contribution plans such as 401(k)s. [10]
- Saving for retirement: 67% of adults had assets earmarked for retirement income, including 60% with tax-advantaged accounts like 401(k)s or IRAs. [11]
- Contributions: In 2020, 92.1% of owners of 401(k)-style accounts and 81.1% of IRA or Keogh owners contributed to employer plans. [8]
- Withdrawals: In 2022, 8% of non-retired adults drew on retirement savings, the same share as in 2021. [12]
- Database scope: The Employee Benefit Research Institute reports 11.3 million accounts across 9.2 million individuals in its IRA database, totalling US$1.30 trillion. [13]





