Did William Devane’s Rosland Capital ad get you thinking about partnering with them for precious metals? If so, you’re here for a straight answer on what the firm truly delivers beyond slick marketing.
In short, if you’re on the fence about trust, I—and many other satisfied investors—would say Rosland Capital has earned it. Still, I get that endorsements aren’t enough when it’s your hard‑earned money on the line.
As a precious metals and Gold IRA investor with over two decades of hands‑on experience across several providers, including Rosland Capital, I’m sharing exactly what to expect. If you’re weighing them up for your next step, this review was written with you in mind.
Rosland Capital: A Brief Overview

Established in California in 2008, Rosland Capital has grown into a recognised name in precious metals. The company distinguishes itself with a broad product mix, global accessibility via affiliated entities, and a consultative, no‑nonsense sales approach delivered through real‑time conversations with specialists.
The ethos is simple: make gold and silver investing straightforward and accessible for newcomers and seasoned investors alike. You can work with their Los Angeles headquarters, or through associated companies serving Europe and Asia.
The Best Gold IRA Companies in 2025
Before diving deeper into Rosland Capital, note that I’ve reviewed dozens of precious metal IRA providers over the past 20+ years and compiled my top 5 Gold IRA companies for 2025. It’s a handy read before you initiate any rollover or transfer.
My current #1 pick is Augusta Precious Metals thanks to its A+ BBB rating, hundreds of five‑star reviews and lifetime account support. See my full Augusta review or head to the official Augusta website to learn more.
What Makes Rosland Capital Stand Out?
Rosland Capital has more than a few drawcards. Here’s what consistently stood out to me across multiple interactions and purchases.
Wide Product Variety
When choosing a precious metals partner, breadth matters. More options means you can match budget, goals and metal preferences without compromise.
Rosland Capital’s catalogue spans a substantial line‑up across gold, silver and platinum. You’ll find extensive choices in the following categories:
- Bars
- Bullion coins
- Premium coins
- Exclusive coins
- Exclusive speciality coins
- IRA‑eligible products
Beyond the core range, Rosland collaborates with notable organisations to mint special series that celebrate causes and events. A standout example was the $5 Fisher House coin in 2014.
Proceeds from select coin issues have supported service members and veterans’ families, with a portion of profits directed to care and related support.
Rosland has also been the sole distributor of the Formula 1 Coin Collection since 2020, commemorating the 2020–2022 racing seasons. Each coin is struck in 99.99% fine gold or 99.90% fine silver, reinforcing both quality and collectability.
Another highlight is the Ayrton Senna collection created with the Senna Institute, marking key milestones such as the 30th anniversary of his Monaco triumph.
These collaborations add genuine exclusivity and storytelling to Rosland’s catalogue—great for collectors and investors seeking scarcity with substance.
Educational Resources

Rosland places real emphasis on investor education. Not just generic blog posts or quick phone tips, but practical, structured resources designed for both first‑timers and experienced buyers.
Across their site, I found the following particularly useful:
- Gold buying insights: Plain‑English explainers on why and how to purchase gold, plus a guide on researching gold spot prices to compare market rates with dealer quotes.
- Silver buying insights: Similar coverage for silver—use cases, considerations and how to buy smart.
- Historical price charts: Dedicated gold and silver charts to help you analyse trends before you purchase.
- First‑time buyer mistakes: Common pitfalls highlighted so you can avoid costly missteps early on.
Customer Support
When I first rang Rosland Capital at 1‑866‑942‑2962, I didn’t yet have deep experience in the metals market. The conversation quickly put me at ease.
The consultant listened to my goals and budget, then laid out tailored options with clear pros and cons. By the end, I felt confident moving forward with trending gold and silver coins—without any pressure tactics.
It genuinely felt less like dealing with a third party and more like getting guidance from a trusted mate. That level of care and clarity is rare—and a key reason Rosland ranks highly in my book.
How Do You Invest with Rosland Capital?
For non‑IRA purchases, you’ll place orders via the customer support team, as live pricing isn’t published on the site. Once connected, the process is straightforward and handled end‑to‑end.
Setting up a Gold IRA with Rosland is similarly simple. Here’s how my experience unfolded:
- My initial call covered how a precious metals IRA works—tax advantages, required distributions, potential penalties and more—so I could decide with confidence.
- I then received Rosland’s client agreements and account‑opening forms from the partnered custodian (Equity Institutional).
- After completing and signing, my Rosland and Equity reps established my accounts promptly.
- I funded the account (direct contribution in my case; a rollover was also available). Rosland then helped me choose specific metals to purchase.
- My selected metals were shipped to an independent, segregated depository in Delaware. Equity manages storage and ongoing account administration.
Rosland Capital Fees

On pricing, I’ve got mixed feelings—though there’s plenty to like.
Rosland is transparent about IRA‑related fees: they don’t charge to help set up your precious metals IRA.
Your custodian (Equity Institutional) handles account fees. Here’s what Equity charges:
- One‑time account setup fee: $50
- Annual asset maintenance fee: $100
- Annual storage fee: $100 or $150 (depends on storage option)
- Paper statement fee: $40 (only if you request paper statements)
The downside is that metal prices aren’t shown online—Rosland cites frequent spot fluctuations. That means you’ll need to call for current pricing each time. It’s not difficult, but some investors prefer instant web‑based quotes and checkout.
Rosland Capital Ratings on Consumer Review Sites
| Consumer Protection Agency | Rating | Number of Reviews | Complaints in Past 12 Months |
|---|---|---|---|
| Better Business Bureau (BBB) | A+ | 329 | 11 complaints closed |
| Business Consumer Alliance (BCA) | AAA | 10 | 1 complaint closed |
| TrustPilot | 4.2/5 | 125 | 31 reviews that are below 4-star |
Pros and Cons
Pros
- Free IRA information kit with detailed guidance for first‑time buyers
- Live gold and silver price charts on the site for easy tracking
- Quick shipping—most deliveries arrive within about 14 business days
- Access to exclusive and limited‑issue gold and silver coins
- Strong education hub with timely news and practical resources
Cons
- No live chat option on the website
- Pricing isn’t displayed online—phone for current quotes
The Verdict
Rosland Capital comes across as a trustworthy partner, backed by strong customer feedback, knowledgeable support and a broad product set that caters to both investors and collectors.
That said, limited contact options and the absence of online pricing may not suit everyone. Weigh these factors against your goals and preferences, then compare with my top Gold IRA companies to decide with confidence.




